Paddle Pop: Let children play

Paddle Pop, the ice cream brand, attempted to build more meaningful connection with its audience in Indonesia.

Campaign details

Brand: Paddle Pop Lead Agency: Mindshare Region: APAC

Strategy

Objective

Kids & ice creams , a happy pair. Marketers know that and hence kids ice cream space is cluttered with exciting formats and flavours, at kid friendly price points. With competitive heat intensifying, with exciting variants being launched in quick