Pantene: Sound of Rambut Maksimal

Pantene, the hair care product brand, launched new packaging on its product in Indonesia.

Campaign details

Brand: Pantene Lead Agency: Hudhud Region: APAC

Strategy

Objective

For a long time, Pantene has been a pioneer in defining great hair for Indonesian women and became their favorite hair care product. This year, Pantene took it to the next level by launching a new packaging and upgraded ingredients of Pro-V and Rice