Pepsi Black: Virtual band experience

Pepsi, a soft drink brand, launched a campaign in China to promote Pepsi Black, its healthier, sugar-free drink, and connect with gamers.

Campaign details

Brand: Pepsi Black Lead Agency: Mindshare China Region: APAC

Strategy

Objective

Pepsi needed to find an innovative way to connect with the 400M gamers that make up China's impressive game world and promote Pepsi Black – its healthier, sugar-free beverage – for the first time amongst this lucrative community.