Play+: NCAA basketball playoffs promotion

Play+, a gambling platform, launched an email campaign to encourage customers to play during the NCAA basketball tournament in the USA.

Campaign details

Brand: Play+ Lead Agency: Starmark Region: North America

Strategy

Objective

We had two main strategic objectives for this effort: 1) to increase the number of Play+ customers wagering during the NCAA basketball tournament, and 2) to increase the overall amount of wagering during the tournament among customers.