Pringles: Dippable baconator

Pringles, a potato crisp brand, tapped into young people's desire for quirky food combinations in the USA.

Campaign details

Brand: Pringles Lead Agency: Starcom Region: North America

Strategy

Objective

In a competitive category, Pringles' sales were lagging behind the competition. Hovering at a 3.4% dollar share, the brand was far behind the market leader, Lay's (13.0%), trailing behind Cheetos (6.7%), and playing catchup to Ruffles (4.1%). The com