Procter & Gamble: Rejoice Teman Perjalanan Hijrahmu

Rejoice, a shampoo brand owned by P&G, targeted hijab-wearing women in Indonesia with its hijab shampoo and positioned itself as a brand that understands their daily struggles.

Campaign details

Brand: P&G Agency: P&G



Rejoice Teman Perjalanan Hijrahmu ultimate strategic objective was to increase market share through being more connected with our target audience (Hijabers). Rejoice target audience perceived that Rejoice brand was not able to meet their emotional ne

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands