QQ Star Milk: Discovery's Kenyan safari

QQ Star Milk, a milk beverage brand, launched a campaign in China to increase brand awareness and drive sales.

Campaign details

Brand: QQ Star Milk Lead Agency: Mindshare China Region: APAC

Strategy

Objective

During the pandemic, nutritional milk beverage, QQ Star Milk's sales declined. QQ Star needed to maintain its position as the leading healthy growth beverage for children, while increasing brand awareness and driving sales.