RAKBANK: Memotraits - AI Brings Memories to Life

RAKBANK, a banking brand, turned memories into tactile experiences for FC Barcelona fans in the UAE with its Memotraits campaign.

Campaign details

Brand: RAKBANK Agency: RAKBANK Region: EMEA

Strategy

Objective

There are over 220K FC Barcelona fans in the UAE. To bring these die-hard Barça fans closer to the club, RAKBANK launched the FC Barcelona Credit Card aimed at giving fans the

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