Redoxon: Turn your guilty pleasure into healthy pleasure

Redoxon, a vitamin supplement brand, launched a campaign in Vietnam to grow sales and maintain its position as the market leader.

Campaign details

Brand: Bayer / RedoxonLead Agency: CarnivalRegion: APAC

Strategy

Objective

Redoxon has just launched the communication in 2020 and made a significant stride on total awareness (jumping index by 493% vs pre-launch with a small gap to the 3rd big brand in the category). Yet still has low spontaneous awareness in the market. This re-launch campaign had a clear objective to grow 5% of sales in 2021 and maintain market leader position by owning "IMMUNITY" positioning and creating more usage occasions, making Redoxon brand be a part of consumer daily life.

Target Audience

To...

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