Redoxon: Turn your guilty pleasure into healthy pleasure

Redoxon, a vitamin supplement brand, launched a campaign in Vietnam to grow sales and maintain its position as the market leader.

Campaign details

Brand: Bayer / Redoxon Lead Agency: Carnival Region: APAC

Strategy

Objective

Redoxon has just launched the communication in 2020 and made a significant stride on total awareness (jumping index by 493% vs pre-launch with a small gap to the 3rd big brand in the category). Yet still has low spontaneous awareness in the market. T