Rexona: Soccer Star Challenge

Rexona, a deodorant brand, created a live FIFA football tournament for fans lamenting the cancelled sporting events in Indonesia and increased market share by 40bps.

Campaign details

Brand: Rexona Agency: emtek digital



In March 2020, Covid-19 shut down the entire world of sports. All sporting events were cancelled, including the Euro Cup 2020. The coronavirus pandemic was affecting millions of people all over the world in many different ways. Many communities were

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