S-26 Procal GOLD: The science behind exceptional #DariBelajarJadiHebat

S-26 Procal Gold, the growing up milk brand, aimed to reinforce its position as the advocate of exceptional learning and become mums' reliable partner in Indonesia.

Campaign details

Brand: S-26 Procal Gold Lead Agency: Ogilvy Indonesia Region: APAC

Strategy

Objective

The high premium growing-up milk segment lacks meaningful difference. Most brands communicate superior nutrients that will support children's smartness and offer back-to-back promotions to attract moms' attention.