S-26 Procal: Wyeth S26 #CaraPintarMam Ini Hasilnya

S-26 PROCAL, a brand of growing-up milk, positioned itself as a way for mothers in Indonesia to help their child develop strong learning capacities.

Campaign details

Brand: S-26 PROCAL Agency: Ogilvy

Strategy

Objective

In the highly competitive Premium Growing Up Milk category, S-26 Procal creates #CaraPintarMam (Mom's Smart Way) Ini Hasilnya campaign to establish the meaningful differentiation for sm

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