Samsonite India: Kerala Is Open

Samsonite India, a luggage brand, launched a social campaign to get Indian consumers to visit Kerala after tourism suffered a huge hit due to heavy flooding.

Campaign details

Brand: Samsonite India Lead Agency: Autumn Grey Region: APAC

Strategy

Objective

The Indian tourist state of Kerala was rebuilding after the worst floods in a century. While relief came from all over the world, there was one more thing necessary to bring Kerala back on its feet. Here was a state where 1.5 million people depended