Samsung: Beautifully smart

Samsung, an electronics brand, launched a campaign in Singapore to drive awareness of Samsung Family Hub 5.0 and increase sales during the COVID-19 pandemic.

Campaign details

Brand: Samsung Family Hub Lead Agency: Toaster Region: APAC

Strategy

Objective

At first glance, the campaign objective sounds similar to any other new product launch.

Primary objective : To drive awareness for Samsung Family Hub 5.0 and achieve the set sales targets for the year.