Samsung S10: Innovation at the Next Level

Samsung, a smartphone brand, successfully increased sales and brand engagement using a campaign featuring its S10 model on an interactive HD video ad, which allowed customers in the Philippines to experience the product in an innovative way.

Campaign details

Brand: Samsung GalaxyLead Agency: Starcom Philippines, AdColonyRegion: APAC

Objective

As the Philippines' undisputed market leader in the fast-paced and competitive smartphone market, Samsung knows better than to take its position for granted.

Total sales for Samsung in the smartphone category has started to plateau as the purchase cycle has now lengthened. Frequent new product launches have made consumers feel the lack of real innovation and urgency to purchase, and driven by more durable smartphones.

Innovation is the name of the game, and Samsung has always understood the value of constantly connecting and engaging...

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