Campaign details
Brand: Samsung GalaxyLead Agency: Starcom Philippines, AdColonyRegion: APAC
Objective
As the Philippines' undisputed market leader in the fast-paced and competitive smartphone market, Samsung knows better than to take its position for granted.
Total sales for Samsung in the smartphone category has started to plateau as the purchase cycle has now lengthened. Frequent new product launches have made consumers feel the lack of real innovation and urgency to purchase, and driven by more durable smartphones.
Innovation is the name of the game, and Samsung has always understood the value of constantly connecting and engaging...