Sensodyne: GSK Oral Sensodyne

Sensodyne, a toothpaste brand, launched a gamified mobile ad in Saudi Arabia to demonstrate how the brand can help consumers overcome tooth sensitivity.

Campaign details

Brand: Sensodyne Agency: AdColony Region: EMEA

Strategy

Objective

Dealing with tooth sensitivity pain, and/or experiencing bleeding gums is actually very common. In fact, globally, over 50% of people who suffer from tooth sensitivity also deal with gum problems. And almost half of them don't treat either condition

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