Shield: #ShieldReady

Shield, a deodorant and antiperspirant brand, connected with South African women using emotional storytelling on social to increase brand loyalty by 4.5%.

Campaign details

Brand: ShieldLead Agency: GorillaRegion: EMEA

Strategy

Objective

Relaunch Shield Invisible Black + White to women, and get lapsed Shield and Nivea anti-stain deodorant consumers to reappraise Shield, by convincing them Shield's ultimate protection will keep black clothes black and white clothes white. Keeping you protected without leaving yellow stains and white marks.

Target Audience

LSM A+B : 18 - 35 year old females.

Driven, motivated and wants to achieve her dreams.

Creative Strategy

Shield's brand purpose is to encourage South Africans to move; to move towards a better life. Identifying that our target...

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