Snickers/Spotify: The Hunger Spotter

Chocolate bar brand Snickers refreshed its You're Not You When You're Hungry brand positioning through audio advertising on Spotify in the UK.

Campaign details

Brand: Snickers/SpotifyLead Agency: AMV BDDORegion: EMEA

Strategy

Objective

The overall aim was to drive sales of Snickers bars, but the brand also wanted to spark conversation (e.g. on social) and encourage engagement with the brand. KPIs for the campaign were:

  • Increase in year-on-year sales
  • Interaction with the 'Hunger Hits' playlist
  • Reach
  • Impressions
  • Social engagement with the campaign
  • Snickers wanted to continue to use their well-established and successful brand message ("You're not you when you're hungry"), but tell that story in a fresh new way by leveraging audio advertising.
Target Audience

The target audience...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands