Softlogic Life: Campaign That Saved 2500 Lives

This case study details how The Disaster Management Centre (DMC), the government-affiliated body to provide aid and rescue, introduced an SMS communication system as a means of contacting distressed individuals involved in floods in Sri Lanka.

Campaign details

Brand: Softlogic Life Lead agency: Mindshare Sri Lanka Region: APAC

Objectives

The objective here went beyond the usual business goal in terms of market share or awareness goals but yet had an underlying long-term positive brand positioning consequences which was to fulfil a human obligation of taking the best possible effort t