Campaign details
Brand: Softlogic LifeLead agency: Mindshare Sri LankaRegion: APAC
Objectives
The objective here went beyond the usual business goal in terms of market share or awareness goals but yet had an underlying long-term positive brand positioning consequences which was to fulfil a human obligation of taking the best possible effort to save at least one life – if not many during the recent floods one the largest human catastrophes to hit Sri Lanka in the recent past.
Target audience
The flood affected communities living across more than 15 districts of Sri Lanka, out of...