Softlogic Life: Campaign That Saved 2500 Lives

This case study details how The Disaster Management Centre (DMC), the government-affiliated body to provide aid and rescue, introduced an SMS communication system as a means of contacting distressed individuals involved in floods in Sri Lanka.

Campaign details

Brand: Softlogic LifeLead agency: Mindshare Sri LankaRegion: APAC

Objectives

The objective here went beyond the usual business goal in terms of market share or awareness goals but yet had an underlying long-term positive brand positioning consequences which was to fulfil a human obligation of taking the best possible effort to save at least one life – if not many during the recent floods one the largest human catastrophes to hit Sri Lanka in the recent past.

Target audience

The flood affected communities living across more than 15 districts of Sri Lanka, out of...

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