Campaign details
Brand: Softlogic Life Agency: Third Shift Media Solutions & Shift Region: APAC
Strategy
Objective
Business context
Softlogic Life ,a life insurer with a premium, customized product offering, rose from the 20th position to the 3rd position within 20 years. With the mission of becoming the market leader by 2022, and with competitors who'd been in the market for 9 d
