Sonic: Sonic the Hedgehog, Catch Him If You Can

UIP, Paramount Pictures' holding company in the Philippines, launched a campaign to improve fans' impression of the newly designed CGI character Sonic and promote to upcoming movie.

Campaign details

Brand: Sonic Agency: Mindshare Philippines Region: APAC

Strategy

Objective

UIP, Paramount Pictures holding company in the Philippines, wanted a nationwide campaign that would heighten awareness and drive box office sales for Sonic the Hedgehog – the 2020 action-adventure comedy based on the beloved Sega video game franchise