Sparkling Ice Uses Tapjoy Video-to-Playable Ads to Boost Brand Awareness

Sparkling Ice, a flavoured sparkling water brand, overtook its main competitor in the USA with its gamified mobile campaign.

Campaign details

Brand: Sparkling Ice Agency: Tapjoy



Since 1992, Talking Rain Beverage Company has been redefining sparkling water with its leading Sparkling Ice brand. It was the first beverage company to trade sugar for sucralose, kicking off the no-sugar beverage craze. Almost two decades later, Spa

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands