STC Pay: Stay at Home Campaign

STC Pay, a digital wallet, drove app downloads with a three-phase campaign during the COVID-19 lockdown in Saudi Arabia.

Campaign details

Brand: stc pay Agency: InMobi Region: EMEA

Strategy

Objective

The goal was to drive adoption of stc pay's mobile app beginning in March 2020, as Saudi Arabia first went into lockdown as a result of COVID-19. With in-person banking and remittance options out of the picture, stc pay wanted to both drive installs

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