Campaign details
Brand: SunsilkLead Agency: MindshareRegion: Vietnam
Strategy
Objective
Growing up to adulthood is not easy. It comes with many challenges. Particularly for young girls. Family problem, poor performance in studies or even bodily deformities can destroy self-confidence.
Target Audience
Understanding girls’ needs for a trusted friend who can help to inspire them to be strong enough to make their own decisions and follow their dreams, Sunsilk wants to be that friend. Sunsilk believes each girl has her own talent and her own story to write, regardless her defects, as long as she believes on...