SuperNAN: Super Relatable

SuperNAN, an infant milk formula brand specialising in allergies, drove sales and raised awareness of allergy prevention in China.

Campaign details

Brand: SuperNAN Agency: Mindshare China



As a challenger brand specializing in allergies in China's heavily competitive infant milk formula (IMF) category, SuperNAN faced fierce competition from large players who controlled over 70% of the market.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands