Swiggy: Delivering happiness at your doorstep!

Swiggy, a food delivery company, launched a campaign in India to increase app installations and orders.

Campaign details

Brand: Swiggy Lead Agency: N/A Region: APAC

Strategy

Objective

Problem Statement: Food delivery apps make life easier for the busy, stressed-out consumer who'd instead order food than cook. With free and fast delivery, affordable, and diverse choices, food delivery apps gained popularity like never before. The Covid-19 pandemic di