Tanishq Goes Real to Virtual to woo consumers

Tanishq, a jewellery brand, launched a virtual store in collaboration with selfie app Beauty Plus, whereby users could 'try on' its new jewellery ranges via selfies, to increase awareness across India.

Campaign details

Brand: Tanishq Lead Agency: Ventes Avenues Region: APAC

Strategy

Objective

Augmented Reality is rapidly branching out into today's reality. From social media filters to full-fledged gesture-driven apps, AR has brought virtual and real together. And when it comes to retail, AR has made engagement more fascinating and persona