The 'Big Billion Days' powered by Mastercard

Mastercard, a financial services company, increased online transactions in India by launching an educational quiz only for Mastercard users.

Campaign details

Brand: MastercardLead Agency: Flipkart AdsRegion: APAC

Strategy

Objective

Leveraging India's biggest shopping festival, 'The Big Billion Days', Flipkart enabled Mastercard to attain the unimaginable. On a platform dominated by Cash On Delivery users, a staggering 3 million new Mastercards were saved in a span of just 3 months.

On Flipkart, Mastercard only accounted for 33% of the market share in all pre-paid transactions in comparison to its direct competitor that had almost twice the market share. Moreover, Mastercard also faced the following obstacles:

  • Rapid organic growth of RuPay network cards on Flipkart, issued...

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