The Coffee House: The mysterious adventure to save the moon

The Coffee House, a café chain, launched a campaign in Vietnam for the Mid-Autumn Festival.

Campaign details

Brand: THE COFFEE HOUSE Lead Agency: THE PURPOSE GROUP Region: APAC

Strategy

Objective

Growing up as a Vietnamese, the celebration of the Mid-Autumn Festival was considered a universal childhood experience. When the night of the full moon arrived, everyone in the family would gather around, and together we would enjoy the graceful moon