The Patrón Spirits Company: Patrón Cocktail Lab – The Intelligent Cocktail Recommendation Platform

Patrón, an alcoholic drinks brand, demonstrated the versatility of its tequila by creating a voice-enabled app that helps people in the US discover cocktail combinations suited to their individual taste.

Campaign details

Brand: Patrón Lead agency: SapientRazorfish Region: North America


While Patrón leads the ultra-premium tequila category, the brand was struggling with consumer and trade perception of tequila as a one-dimensional spirit – used for shots or as an ingredient in a margarita. In order to sustain their #1 p

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