TIM: The awareness keyboard – detecting racism one keyboard at the time

TIM, a telecommunications company, launched a campaign in Brazil to educate people about everyday vocabulary and attitudes to help deconstruct structural racism.

Campaign details

Brand: TIM Lead Agency: HavasPlus Region: LATAM

Strategy

Objective

Brazil has a shameful past when it comes to slavery and unfortunately, we still feel the effects today when it comes to popular expressions that are still in use but that have racist origins.