Tokopedia: Democratize commerce through technology

Tokopedia, an online marketplace, aimed to help users discover the most relevant products and re-engage them to offer the best deals in Indonesia.

Campaign details

Brand: TokopediaLead Agency: Tokopedia In Association With Affle's RevX Programmatic PlatformRegion: APAC

Strategy

Objective

Problem Statement: E-commerce is exploding in Indonesia, with over 100 million online shoppers. Users are looking for a reliable online platform that can offer them a large selection of quality products with a reliable service, personalized recommendations, and special deals. Tokopedia fulfills all these criteria but needed to communicate them better to attract and inspire a growing user base.

Context: Tokopedia is Indonesia's largest online marketplace and a digital pioneer with a mission to democratize commerce through technology. With...

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