Tokopedia: Democratize commerce through technology

Tokopedia, an online marketplace, aimed to help users discover the most relevant products and re-engage them to offer the best deals in Indonesia.

Campaign details

Brand: Tokopedia Lead Agency: Tokopedia In Association With Affle's RevX Programmatic Platform Region: APAC

Strategy

Objective

Problem Statement: E-commerce is exploding in Indonesia, with over 100 million online shoppers. Users are looking for a reliable online platform that can offer them a large selection of quality products with a reliable service, personalized recommend