Totalgaz: Vietnam's first vertical MV helped Totalgaz to sell

Totalgaz, a supplier of Liquefied Petroleum Gas, gave Vietnamese mothers a worry-free Tet thanks to its mobile first song and music video.

Campaign details

Brand: TotalgazLead Agency: DigiPencil MVVRegion: Vietnam

Strategy

Objective

Totalgaz supplies Liquefied Petroleum Gas (LPG) to Vietnamese families with the promise "Safety". The most important season for Totalgaz is Tet, when families buy new gas cylinders to prepare for Tet cooking season. Our competitor outspent us on OOH and TV, so we wanted to find a new idea to target Vietnamese modern women and deliver Totalgaz's Tet message in an innovative way.

Target Audience

Our target audience is the Vietnamese connected moms. They are the family caretakers and conscious of safety. They are highly...

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