Tramontina: Flavor of Songs

Tramontina, a cookware and home appliances brand, created a campaign that used synesthesia to pair songs with recipes, allowing the brand to engage younger Brazilian audiences and show them the best pan to cook their preferred meals in.

Campaign details

Brand: Tramontina Lead agency: J.Walter Thompson Brasil Region: LATAM

Strategy

Objective

To show a pan is a world of possibilities, we decided to open millions of new ones: transforming the songs of the Spotify platform catalogue into flavors.

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