Campaign details
Brand: TuentiLead Agency: Wunderman BARegion: LATAM
Objective
90% of Tuenti users are happy with the company, but we still couldn't connect with young women.
In spite of having the lowest price in the market, we had to carry out a branding action with a strong message that would position us among young people and highlight our brand concept: Tuenti is a different mobile phone. And we did it by breaking down stereotypes.
We grew up watching how princesses were saved by blue prince. We felt it was time to change this, empowering the...