UltraTech Cement: Baat Ghar Ki – The Wikipedia of home building

UltraTech Cement, a cement manufacturer, launched a campaign in India to help people who were building houses for the first time.

Campaign details

Brand: UltraTech Cement Lead Agency: Mindshare India Region: APAC

Strategy

Objective

UltraTech Cement is the largest manufacturer of cement in India operating at 57% share of voice in the cement category and 11% in Building & Construction. The cement category narrative has always been focused on the functional aspects of cement l