UltraTech Cement: How UltraTech leveraged multiple mobile channels to establish itself as a home building companion

UltraTech Cement, a cement manufacturer, launched a campaign in India to address all end-to-end home building queries and establish the brand as the go-to for home building related information.

Campaign details

Brand: UltraTech Cement Lead Agency: Mindshare Region: APAC

Strategy

Objective

UltraTech Cement is the largest manufacturer of cement in India. It owns 57% share of voice in the cement category and 11% in Building & Construction. The entire cement category's narrative has always been focused on the functional aspect of ceme