Unilever: 1001 Inspirasi Ramadan

Unilever, the consumer goods company, collaborated with 17 brand teams and scaled its data-driven content operation to execute the largest multi-brand, live-content campaign for Unilever in Indonesia.

Campaign details

Brand: Unilever Lead Agency: Mindshare Indonesia Region: Indonesia

Strategy

Objective

Ramadan is like Christmas for Indonesian advertisers. Thanks to the annual Ramadan bonus, Indonesians are flush with disposable income and looking for the best deals.