Unilever Food Solutions (UFS): Killer recipe 2021

Unilever Food Solutions (UFS), a condiment brand, launched a campaign in China to take the 'Killer Recipe' to the next level, and increase sales and product penetration.

Campaign details

Brand: Unilever Food Solutions (UFS) Lead Agency: Mindshare China, UNITE, and Dentsu Mcgarrybowen China Region: APAC

Strategy

Objective

In 2021, we had ambitious goals to take 'Killer Recipe' to the next level.

Across the business, our target was to increase sales, as well as increase product penetration by +45%.