Unilever: Winning Offline Moments With Mobile

Unilever, a consumer goods brand, identified the effectiveness of its mobile campaigns on footfall in stores in Indonesia.

Campaign details

Brand: UnileverLead Agency: Mindshare IndonesiaRegion: Indonesia

Strategy

Objective

When Unilever first set up in Indonesia in 1933, they had a singular goal, to help their customers look good and feel good. Today, the brand boasts of a wide variety of products catering to the different needs of consumers from skincare to food and beverage, among others.

As an indisputable leader in the FMCG sector, the brand is known to embrace the latest trends in marketing. One such trend was the increasing digitization of marketing efforts as more and more consumers came online.

This...

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