USGA: AR App

USGA, the national association of golf courses, clubs and facilities, worked with its sponsor, Deloitte, to develop an augmented-reality (AR) app for the US Open gold tournament.

Campaign details

Brand: USGALead Agency: Deloitte DigitalRegion: North America

Strategy

Objective

Deloitte is one of the world's leading Accountancy, Business Process, Corporate and Tax Consultancies. Global businesses have trusted Deloitte for +150 years to solve complex business challenges. Far less well known is Deloitte's decade long expansion into digital marketing and the creation of digital experiences for consumers, through the launch of Deloitte Digital in 2012.

Deloitte's sponsorship with the USGA blends all these roles – advisor and a transformational digital expert. High profile sports events like USGA's U.S. Open reach key business decisionmakers and...

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