VinFast: #phieucungxechat

VinFast E-Scooter, a brand of electric scooters, promoted two e-scooters in Vietnam by leveraging TikTok's advanced branded effect technology to let users experience the e-scooters without leaving their homes.

Campaign details

Brand: VinFast VietnamAgency: Bread n' TeaRegion: APAC

Strategy

Objective

VinFast E-Scooter, a budding e-scooter brand in Vietnam sought to promote two e-scooters: the Impes and Ludo scooters. With electric scooters all the rage in Vietnam and global and local brands competing to capture the lion's share of the market in Southeast Asia, VinFast E-Scooter wanted to race ahead of the pack and acquaint Vietnamese students with their brand and product line of e-scooters that's designed and suited for the Vietnamese physique. Both the Impes and Ludo e-scooters are light, can carry heavy loads,...

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