VinFast: #phieucungxechat

VinFast E-Scooter, a brand of electric scooters, promoted two e-scooters in Vietnam by leveraging TikTok's advanced branded effect technology to let users experience the e-scooters without leaving their homes.

Campaign details

Brand: VinFast Vietnam Agency: Bread n' Tea Region: APAC

Strategy

Objective

VinFast E-Scooter, a budding e-scooter brand in Vietnam sought to promote two e-scooters: the Impes and Ludo scooters. With electric scooters all the rage in Vietnam and global and local brands competing to capture the lion's share of the market in S