Volkswagen: Deep Fake

Volkswagen, an automobile brand, replaced tired car advertising tropes with dynamic ads to promote the Volkswagen Touareg in China.

Campaign details

Brand: Volkswagen Group Import Company Limited Agency: PHD Media Region: APAC

Strategy

Objective

Volkswagen (VW) enjoys high awareness in China, owing to the fact it was the first international auto brand to crack the Chinese market. Since the late 1970s VW China has continually expanded its business with local partnerships, distribution, and ma

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands