Volvo: S60 Concept Store

Volvo, a luxury automobile brand, aimed to reposition itself in the sedan category in Brazil.

Campaign details

Brand: Volvo Cars Brazil Agency: Verizon Media

Strategy

Objective

Our goal was to reposition the Volvo brand in the sedan category, a segment with already consolidated competitors. We felt that the best way to attract customers' attention was to create an immersive and differentiated shopping experience involving a

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