Wardah: Heart to heart

Wardah, the cosmetics brand, wanted to own the Ramadan moment to strengthen its position as pioneer of Halal cosmetics in Indonesia.

Campaign details

Brand: Wardah Lead Agency: Dentsu Indonesia Region: APAC

Strategy

Objective

Wardah has always been an iconic flagbearer of grace and feminism for Indonesian women. Its values have inspired generations of women, translated into their communications and product offering resonating with daily lives and the struggle of women.