Warrior Energy Drink: Get your head back into the game

Warrior, an energy drink brand, launched its campaign Get Your Head Back in the Game to appeal to gamers in Vietnam.

Campaign details

Brand: Warrior Energy Drink Agency: TKL Corporation Region: APAC

Strategy

Objective

Context

Energy drinks in Vietnam recorded strong retail volume growth over the review period from 2012–2018, although this is expected to witness quite a downturn over the forecast period as the category begins to show the first signs of consumer's maturity,