Warrior Energy Drink: Get your head back into the game

Warrior, an energy drink brand, launched its campaign Get Your Head Back in the Game to appeal to gamers in Vietnam.

Campaign details

Brand: Warrior Energy DrinkAgency: TKL CorporationRegion: APAC

Strategy

Objective

Context

Energy drinks in Vietnam recorded strong retail volume growth over the review period from 2012–2018, although this is expected to witness quite a downturn over the forecast period as the category begins to show the first signs of consumer's maturity, young consumers with very different needs for energy boosts are really the future of this competitive industry.

Consumption behavior

The top 3 reasons of energy drink craving are for thirst, shortage of physical energy and then mental exhaustion. Game activities require huge mental...

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