Campaign details
Brand: X-men for BossLead Agency: Ki SaigonRegion: Vietnam
Strategy
Objective
The main task is to gain massive awareness by rejuvenate X-men for Boss brand image.
Targets:
- Gain share in Shampoo: 1%
- Shower gel: 3.5%
- Grow: 25%
- Target Audience
Who are the target X-Men For Boss serving?
- Male, 22 - 35
- He's living in urban
- As young, dynamic, passionate, he's a success chaser
We understand our TA are burning with the dream to be rich and well-known like famous world entrepreneur (Mark Zuckerberg, Bill Gate, etc.) who extremely success in start-up new business. But...