Yale: Unlock brand potential – Breaking the glocalization wall with data-driven creatives

Yale, a digital door lock manufacturer, used dynamic, personalised ads to promote the brand in Vietnam.

Campaign details

Brand: Yale Agency: TenMax Ad Tech Lab Region: APAC

Strategy

Objective

For many international businesses, breaking the glocalization walls – and winning acceptance of foreign products among a local audience – is a difficult challenge. Yale, a global leader in digital door locks, is no exception.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands