Yili: Xiaomi's smart vending machine

Yili, a dairy brand, launched a campaign in China in partnership with Xioami, a technology company that produced smart watches, to create the Yili Smart Vending Machine.

Campaign details

Brand: Yili Lead Agency: Mindshare China Region: APAC

Strategy

Objective

Within China's fiercely competitive dairy industry, there are numerous milk products on the market, each catering to different consumer and nutritional needs. As a result, today, more so than any other time, consumers are left confused as to which pr