Zwitsal Baby Shampoo

Infant shampoo brand Zwitsal created an augmented reality gamification strategy to drive children to play outside to showcase its sun protection capabilities in Indonesia.

Campaign details

Brand: Zwitsal Baby Shampoo Lead agency: Mindshare Indonesia Country: Indonesia



Kids are all about playing, however due to rapid growth of smartphone usage, parents today leverage this device to make their kids stay unde

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands